HolyGuest Marketing Strategy
Guesty webinar. Aug 21, 2024

Rudy Abrahami
CEO, HolyGuest & Maveriks

About HolyGuest

HolyGuest in numbers
Founded in 2014, HolyGuest is considered as the leading property management company in Tel Aviv as per number of listings, growth rate and AVG review score.
2014
Founded
350
Listings
77%
AVG Occupancy rate
52%
Direct bookings
$25M
Direct bookings generated
$0
In SEO
HolyGuest marketing strategy

Attract

Convert

Retain
Crafting your strategy
Know your audience
Know extensively your target audience for a better approach and conversion

Create your guest persona
Know everything you can about your guests profiles
Origin
Demographics
Habits
Culture
Calendar
Events
Build your guest journey
For every type of guests, identify the channels they will use to book their stay.

Convert
Technology to convert
Bringing hospitality into a direct booking technology

Performances analysis
After 12 months of technology implementation
72%
Direct bookings (in 2024)
3x
More online conversion
What's the cost of your OTA dependance ?
Assess what's in direct bookings for you

Are you ready ?
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