HolyGuest Marketing Strategy

Guesty webinar. Aug 21, 2024

Rudy Abrahami

CEO, HolyGuest & Maveriks  

About HolyGuest

HolyGuest in numbers

Founded in 2014, HolyGuest is considered as the leading property management company in Tel Aviv as per number of listings, growth rate and AVG review score.

Visit website
2014

Founded

350

Listings

77%

AVG Occupancy rate

52%

Direct bookings

$25M

Direct bookings generated

$0

In SEO

HolyGuest marketing strategy

Attract

Convert

Retain

Crafting your strategy

Know your audience

Know extensively your target audience for a better approach and conversion

Create your guest persona

Know everything you can about your guests profiles

Origin
Demographics
Habits
Culture
Calendar
Events

Build your guest journey

For every type of guests, identify the channels they will use to book their stay.

Attract

OTAs & the Billboard effect

52% of Millenials visitors would check the hotel website for more information. 92% would look for a better price

Attract

Collaborations

Mutualize effort to maximize quality reach and conversion

Other managers

Getting highly qualified unbookable leads from other managers

Travel professionals

70% of business travel is booked through travel agencies and relocation companies

Events planner

Weddings and events bring quantity of guests, accomodations are often suggested on the event's details

Real estate brokers

They get asked about rentals by definition and don't deal with it.

Attract

Direct bookings for maximum brand equity and profits

Any booking that would not require a payment to a third party (phone, website, direct message)

Convert

Technology to convert

Bringing hospitality into a direct booking technology

Clear and modern landing

AI and Machine learning bundled into a direct booking technology

Adaptive map

43% of Americans didn’t like booking travel. Make sure your booking experience is pleasant.

Alternative listings

If guests look for something too detailed, the website offers the closes t results

Points of Interest

Nobody travels the world to stay in a place. They come for your destination. Bring it to them

Whatsapp chat

When guests leave your page they do not leave their phone.

Reputation management

A guest would lool at 8 reviews in average before booking.

Performances analysis

After 12 months of technology implementation

72%

Direct bookings (in 2024)

3x

More online conversion

Retain

Great service for referrals and returning guests

hos.pi.ta.li.ty : The friendly and generous reception and entertainment of guests, visitors or strangers

Friendly

People bond with people. Put your people first.

Intro email confirmation
Call prior to arrival
Meet and greet
Availability

Generous

To us, that's the best part of the job

Payments terms
Welcome pack
Towels and linens
Toiletries
Early check in
Late check outs

Entertainement

Help them have fun in your destination

Services
Recommendations
Tours
Restaurants
Baby sitters

Bonus tip

Aligning guests relations bonuses to guest experience with financial incentives.

Higher reviews
Higher motivation
Higher expected revenues
Higher owners satisfaction

What's the cost of your OTA dependance ?

Assess what's in direct bookings for you

Calculate your potential direct booking ROI
Are you ready ?

See Maveriks⚡️in Action

Activate your free trial today.

Start a Free TrialBook a Demo
whatsapp logo